Working with families at Ronald McDonald House, we created a physical-to-digital device that helps keep parents with sick children connected.
Children with serious illnesses often need to travel great distances for necessary medical treatment. For these families, Ronald McDonald House offers a home away from home close to the child’s treatment facility to keep them together. Because, science has proven that children heal faster when near the ones they love.
But still, whether during treatments or overnight stays at the hospital, families have to endure moments of separation. Blink helps families in these moments of separation.
Blink has been recognized with these awards:
Product Design, Social Impact (shortlist)
FastCo Innovation by Design
Honorable Mention in UX
International Design Excellence Awards
Digital Interaction Winner (sliver)
Innovation, Enabling Technology (gold)
Social Impact, Marketing Strategy (shortlist)
Innovation, Health & Wellness (bronze)
Digital/Mobile. Health & Wellness (bronze)
London International Awards
Health Care, Digital (silver)
Product Development, Design (finalist)
Global Awards for Healthcare & Wellness and Pharma
Technology, Art & Technique (finalist)
Each month we created beautiful food inspired content and easy to follow recipes for the ALDI Facebook, Instagram and Twitter accounts.
In less than one year, we accumulated over 4 million impressions, 50,000 shares, 30,000 comments and 600,000 reactions.
NYC artist Timothy Goodman created three limited-edition wine labels for ALDI's private wine collection, William Wright Reserve. After interviwing him about his experice, we created a bunch of fun social content and an interactive coloring site to announce the launch.
What many people don't know about ALDI is that they have the same quality products as other stores, just in private brand packaging. And that means you won't recognize anything on the shelf. Which leads many to believe that they're looking at some sort of discount, expired food from who knows where. But we're here to show people that ALDI has the same great food as mainstream brands, at a lower cost. And obviously anyone with Common Cents would see that this is a good deal.
Common Cents recognition:
The Webby Awards
Social Food & Drink Honoree
An all-inclusive, non-discriminatory, politically correct, end of the year party.
We know that you can never make everyone happy, so we had a little fun with our holiday party! The creative team was given full reign to decide the theme, design a logo, invitations, posters, tote bags and a set of holiday cards. And most fun of all, we had the opportunity to take over the art wall outside the venue, the Violet Hour.
Working with local artist, Jenna Blazevich, and our own IoT Lab, we created an award winning interactive installation.
Merry Ambigumas has been recognized with these awards:
OOH & Ambient Media, Advertising (special judges citation of excellence)
OOH & Ambient Media, Advertising Self-Promotion (silver)
OOH & Ambient Media, Events (bronze)
OOH & Ambient Media, Self Promotion (bronze)
Creativity International Design & Advertising Awards
Digital Outdoor/Billboard (platinum/best in category)
Ambient Media (gold)
Self Promotion (gold)
Sign (platinum/best in category)
Communication Arts 2016 Design Annual
Graphis 2017 Design Annual
HOW International Design Awards
Signage & Environmental Graphics
Remember “Beef, it’s what’s for dinner”? Or “Cotton, the fabric of our lives”? You probably know those campaigns were developed for the beef and dairy industries. Similarly, the Paper & Packaging Board was recently created to help the paper industry, in hopes of persuading people to use more paper and paper products.
We helped create some of their social content to get people to think about using paper in new and fun ways.
Samsung showed off their NFC capabilities with interactive posters and free content giveaways. In this second iteration, I helped refresh the look and interaction points once we had some user data. We added more humanity with lifestyle photos and reorganized the information to make it easier for people to make the downloads.
Inside the McDonald's app, this fun experience had users shake their phones to reveal three holiday wrapped gifts. They could then choose one to unwrap to receive free McDonal's food.
Shake-A-Gift has been recognition by Digiday Awards for Best use of Mobile.
We brought several innovative ideas to Allstate to help them create new ways to appeal to a younger, more tech savvy audience. Some of them were very simple, like partnering with Google to create a safe route, while some where more complex, like creating a Allstate community road side assitance program.
Had a ton of fun working on McDonald's Facebook, Instagram and Twitter posts for a few months. Tried to take their new (at the time) sexy food photography and have a little fun with language and animation.
This pet food company wanted to redesign 65+ brand websites onto a single platform. This was the creative portion of our presentation, showing our approach with a sample set of three brands.
With some very quick testing, Capri Sun found that people do not outgrow the flavor of Capri Sun, but they outgrow the little pouch. So we helped launch Capri Sun in a bottle for adults in convenient stores with a spoof on a tech launch.
The big red boxes you know and love in front of Walgreens and CVS were going to get into the streaming business. We redesigned their site to have a more modern feel while incorporating streaming capabilities. I led and art directed the look and feel as well as the user experience and interactions.
The Capri Sun site was long overdue for a makeover. The two biggest needs were a more flexible homepage and more prominent nutritional information. We designed the homepage to a grid of modules that could easily swap promotions for other highlights. The product pages organized 5 sub-lines and 31 flavors.
Our team redesigned the entire Mexico.gov site. We learned a ton about government, tourism, and a little Mexican politics. Here's just a couple of pages.